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#WayfairBoycott? Social traction and job openings indicate it's doing just fine

4 months ago by James Mattone in People

Cancel culture be damned: Wayfair ($NYSE:W) looks fine as the #WayfairWalkout looms.

Both the online retailer's job openings and Twitter account are showing positive trends over the past month, and even within the past day as the company deals with fallout due to furniture sales to US-government-run migrant camps.

Employees at the company are set to walk out today to protest this, but the company is still actively looking for hundreds of people to fill positions. In fact, its hiring trends show growth for the retailer who say its Q1 earnings increase by $542.3 million to $1.9 billion, or 39.0% year over year.

At the time of writing, the company has 806 job openings, the most that we've seen on Wayfair's career page since we started tracking this data in May 2017. The company's stock price is hovering around an all-time high as well - suggesting that Wayfair has enjoyed a solid growth trend that continues to this day. 

But what about on social media? There, we actually saw a 1,251 follower bump on the official Wayfair account, even with variations of #WayfairWalkout and #WayfairBoycott trending in some markets.

This continues a positive growth trend for the company in the thick of a platform that embraces "cancel culture." Since the first day we tracked the company's social media profile — July 10, 2015 — to today, @Wayfair's follower count went from 20,933 followers to 72,204.

Of course, this is a snapshot of how the company is doing. For all we know, those 1,251 new Twitter followers are troll accounts ready to dunk on the company once it releases a PR statement, if at all.

Still, this may be a sign of Wayfair picking up support from the other side of the aisle, and it still cruising along past the outrage cycle to keep making furniture... Whether it's for a home in Jamaica Estates or a private detention center in Carrizo Springs.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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James Mattone

James is the Associate Editor at Thinknum Media, mainly covering video games, food, and tech news, but not afraid to head into Sephora or beauty brands if need be...

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