NES Classic Edition jumped to top of Best Buy sales ranks in July as supply replenished

2 months ago by Joshua Fruhlinger in Facts, News

July was a good month for Amazon ($NASDAQ:AMZN), Nintendo ($TYO:7974), and Apple ($NASDAQ:AAPL), according to sales-rank data collected and averaged from Best Buy product APIs.

The Amazon Fire Stick, Amazon's inexpensive gateway into TV streaming, scored a month-high 13.75 sales rank for almost the entire month, remaining on top-selling lists for 28 days. That puts it back ahead of the Google Chromecast after the Chromecast briefly took the sales lead in July, as we reported.

But the surprise of the month goes to Nintendo. The retro re-issue of the videogame console-maker's NES Classic Edition scored an average 14.42 sales rank, hitting the top ranks for 19 days out of the month. In fact, this is the first time we've seen a game console grace Best Buy's monthly top-sales rank lists.

July's top-20-selling products are listed below (for a full list, subscribers can click here).

Name

Category Rank (Average)

Days on List

1

Amazon - Fire TV Stick with Alexa Voice Remote - Black

13.75

28

2

Nintendo - Entertainment System: NES Classic Edition

14.42

19

3

Apple - AirPods - White

18.36

28

4

Apple - Lightning-to-3.5mm Headphone Adapter - White

21.82

28

5

Google - Chromecast - Black

23.82

28

6

Webroot Internet Security + Antivirus 2018 (3-Device) (6 Month Subscription) - Android|Windows|iOS [Digital]

31.79

28

7

Internet Security  (3-Device) (6 Month Subscription) - Android|Mac|Windows|iOS [Digital]

37.00

28

8

Google - Chromecast Ultra - Black

44.15

20

9

Apple - 3.3' Lightning to USB Cable - White

44.79

28

10

Apple - EarPods with Lightning Connector - White

48.39

28

11

Smart Choice - 6' Stainless-Steel Washing Machine Fill Hose (2-Pack)

50.29

28

12

2-Year Geek Squad Product Replacement

56.45

58

13

Insignia™ - 4' Lightning Charge-and-Sync Cable - White

57.22

27

14

L.O.L. Surprise! - Series 3 Confetti Pop Tots Doll - Styles May Vary

59.31

26

15

Smart Choice - Stainless-Steel Refrigerator Waterline Kit Required for Hook-Up - Silver

60.32

28

16

Smart Choice - Semi-Rigid Dryer Vent Kit Required for Hook-Up - Silver

63.14

28

17

SanDisk - Ultra PLUS 64GB microSDXC UHS-I Memory Card

64.57

21

18

AppleCare+ for Apple Watch - 2 Year Plan

65.00

28

19

Office Home & Student 2016, 1 PC (Product Key Card) - Windows

67.85

27

20

ZAGG - InvisibleShield HD Glass+ Screen Protector for Apple® iPhone® 6 Plus, 6s Plus, 7 Plus and 8 Plus - Crystal Clear

69.44

27

The Classic NES edition console had been released before, quickly selling out and creating widespread demand for another release. Nintendo gave gamers what they wanted last holiday season, and healthy sales of the device resulted, as can be seen in the Classic NES's sales-rank journey below.

With the device's pre-holiday release, it screamed to the top of Best Buy's sales ranks. That dip you see came when the device sold out. But in July, when Nintendo shipped more units to Best Buy, it jumped right back to the top-selling ranks.

Apple's AirPods wireless earbuds continue to sell well, as does its Lightning-to-3.5mm headphone adapter dongle for those who still want to use classic headpones.

We'll continue to monitor sales of Nintendo's popular reissue while supplies last. Get 'em while you can.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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