Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Get Ahead of Global Volatility with Alternative Data
Join us live on April 7th
Get Ahead of Global Volatility with Alternative Data - Join us live on April 7th
Reserve seat Dismiss

Tom Brady loses fans, sees increase in online discussion

2 weeks ago by Jared Russo in People

The winningest quarterback in Super Bowl history, who is also a suspended cheater, is no longer a free agent. Tom Brady reportedly signed a deal with the Tampa Bay Buccaneers yesterday, after announcing on social media he would no longer be with the New England Patriots. A team caught red-handed taping other teams' practices multiple times.

Since the sports world has come to a screeching halt due to the global Covid-19 pandemic, the only thing to discuss this week is NFL free agency, which is a whirlwind of QB movement. ESPN is thanking the stars they get to report on something this big without any live games to show on what was to be one of the biggest sports weeks of the year.

The coolest thing Thinknum data can show is how real life can be visualized. The times where Brady's Facebook likes and 'Talking About' Count shot up were after playoff games. Brady often got to the playoffs on the relative weakness of the AFC East's schedule; you'll find few even on Patriot Way in Foxborough who will dispute the fact that Chad Pennington is the best quarterback Brady ever had to play in his own division. Anyway, the last few days were about his free agency, so the likes went down (Boston fans, possibly salty!?) and the chatter fluctuated highly.

But clearly there was a huge dip in Facebook likes on his official page ever since the reporting pointed at his relationship with the Patriots organization becoming untenable. Brady's Twitter following right now sits at a million fans. We'll see if that drops as well, as New England collectively weeps at their hero moving to Florida as he gets ready for retirement, just like many other dads.

Some say Tom Brady is the most overrated player in the history of sports. Some say he deflates balls to gain an advantage and break the rules that don't apply to him. You can make up your own mind, as Thinknum Media does not have an official position on any of this. We maintain our journalistic integrity and objectivity with our data, showing people like Tom Brady less and less every day.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Jared Russo

Jared is an editor for Thinknum, and has been writing for more than a decade. He previously worked at AOL, Vice, Google, Dotdash, and Sirius XM.

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.