Today at 11am eastern: "Why publishers are turning to data for storytelling"

2 months ago by Thinknum Media in Features

This Thursday! Reserve a seat here.

Today's storytelling world - both in news and marketing - is rife with unaccountable information. Thinknum Media's focus on objected, external data is changing how we tell stories. By leaning on irrefutable facts and trends to reveal narratives, we all become smarter human beings.

On September 13, at 11 a.m. EDT / 8 a.m. PDT, Joshua Fruhlinger, Publisher of Thinknum Media and features writer for The Wall Street Journal, will be joined by Jeremy Kaplan, Editor-in-Chief of consumer technology megaforce Digital Trends, to talk about the importance of data when it comes to telling a good story.

When

September 13, 2018. 11 a.m. EDT / 8 a.m. PDT

How

Sign up here. The whole webinar will only be 30 minutes, so take a few minutes, learn a little, and have some fun with us.

Agenda:

  • What is external data?
  • What makes data “external”?
  • Why is it so valuable to content creators?
  • Wall Street Journal’s Shopping Elf - Interactive Data Report monitoring prices for 10 popular toys in real time with Thinknum - external data index.
  • How to use external data index Thinknum to discover insights that others miss? Case study: Whirlpool data inspired story featured in MSNBC & WSJ
  • What are the challenges and benefits of shifting to real-time data-driven content?  
  • Q&A 

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