Pinterest dethroned Spotify, Tinder as the most-popular app in January 2019

4 months ago by Joshua Fruhlinger

Last summer, social network and idea-sharing app Pinterest ($PINTEREST) passed Tinder ($NASDAQ:MTCH) as the most-used app. It has since then held its place as the most-logged-into app according to Facebook token login data, dethroning 2018's most-popular app Spotify ($NYSE:SPOT).

That's an excellent thing for Pinterest, not just because it's the most-popular app but also because it's preparing to go public in an upcoming IPO.

It topped the most-logged-into apps once again in January 2019. It's a trend we expect to continue for the social network after becoming the second-most-popular app in 2018 behind Spotify.

Speaking of Spotify, it moved to the second most-popular spot in January 2019 ahead of always-popular Candy Crush Saga ($NASDAQ:ATVI), followed by TripAdvisor ($NASDAQ:TRIP).

Name

Monthly Active Users Rank (Average)

Pinterest

2.0

Spotify

5.6

Candy Crush Saga

6.9

TripAdvisor

12.1

Tinder

12.5

Wish

13.9

YouTube

14.9

Texas HoldEm Poker

16.8

Airbnb

19.3

Candy Crush Soda Saga

22.4

Quora

28.4

Badoo

32.0

Yelp

33.9

Farm Heroes Saga

36.5

PlayStation™ Network

45.5

GoFundMe

58.0

Zomato

61.8

Etsy

64.9

Pet Rescue Saga

81.4

Goodreads

81.4

Tinder fell to spot #5 in more signs that singles are tiring of the dating app after a popularity run during the summer. This is especially surprising as the winter season has been historically good for dating apps.

But the success story here remains Pinterest, which rose from the top-10 last summer to a most-popular berth last fall, dethroning Spotify, at least for now.

While Spotify remains popular, it appears that either it is facing increased competition from Apple Music and Pandora (and their ilk), or users are simply opting out of logging in via Facebook login tokens.

Join the businesses who have begun to edge out competitors by scouring the web for “alternative” data.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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