Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Join the investment community and start your week with market insights seen through the lens of alternative web data.

iPhone XS and XS Max are lagging in sales rank

1 year ago by Joshua Fruhlinger in Tech

Apple ($NASDAQ:AAPL) is experiencing a rare thing for the brand: consumer apathy about its flagship product, the iPhone. In a rare move, Apple has begun discounting various iPhone models in order to bring sales up to a place that meets expectations.

The iPhone XS, Apple's top-of-the-line iPhone that succeeded the successful 10th-anniversary iPhone X, is getting its own slew of promotions in the form of trade-ins as sales aren't up to par either.

If Best Buy sales rank data tells us anything (and it does: Best Buy is the largest retailer of iPhones outside of Apple itself), the iPhone XS is indeed slumping.

iPhone XS

For all models of the iPhone XS, sales rank peaked in the fall after release, but it's seen a steady decline since, with a steep drop in early December, largely due to a precipitous drop in interest in the 512GB version of the phone.

The 64GB iteration of the iPhone XS saw the highest sales ranks and least steep dropoff, peaking at 2,690 for all Best Buy products in October. It rests this week at around 7,450.

The 256GB version of the XS saw its best day on October 4 when it hit rank 3,650 at Best Buy. Things haven't been so good for this phone since then, and it currently sits around 10,000.

The 512GB version of the iPhone XS had the worst showing of all the XS versions. The highest rank it saw was 17,100 out of all products sold at Best Buy. December has been even worse to the big-memory phone, and it's now seeing a sales rank of around 38,000.

iPhone XS Max

The iPhone XS Max, touted as having the largest display ever on an iPhone, had a better go out of the gate than its smaller XS sibling. On average, the XS Max peaked at rank # 3,450 on October 4. But, as the story seems to go for the XS, it's slowed down, currently sitting at an average rank of 9,370 across all XS Max models.

The best-selling version of the XS Max at Best Buy, the 64GB XS Max hit a top rank of 1,420 on October 4. It's since settled at 5,690.

The 256GB versio nof the XS Max peaked at 1,540 on October 4. it's not at around 6,630 as we head into the holidays.

The grand-daddy of all iPhone, the XS Max with 512GB of onboard memory, hit its peak of 7,380 on October 4. Time hasn't been kind to this model, either, however, and it now is ranked #15,800 at Best Buy.

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.