The 20 most-popular Kindle e-books of 2018

6 months ago by Joshua Fruhlinger in Features

The Amazon Kindle has changed the way people read and buy books. Whether people are reading on an actual Kindle e-book reader or on a smartphone via the Kindle app, Amazon ($NASDAQ:AMZN) has — so far — cornered the market on selling digital copies of books.

We took a look at all books sold via the Kindle store in 2018 and averaged for category rank. We then counted the number of days each title was ranked as a best-seller and compared the two numbers to come up with our 20 most-popular Kindle books of 2018. Some titles may surprise you, some may not. But know one thing: Our list differs from Amazon's own published list of top-sellers. That's because we look only at the sales-rank data to reveal what people are really reading.

But if you've been curious what's on all those Kindle screens, here's your answer. We describe the top-5 below and have the full list below, so scroll down if you're feeling impatient.

[Thinknum subscribers can get the full list here.]

Say You're Sorry (Morgan Dane Book 1) by [Leigh, Melinda]

#5: Say You're Sorry (Morgan Dane Book 1)

  • Average rank: 22.34
  • Days top-ranked in 2018: 192

This first book in the massively popular thriller series from Melinda Leigh spent a whopping 192 days as a top seller with an average category rank of 22.34. It's available via Amazon's Kindle Unlimited service or for $3.99 as a Kindle e-book.

Beneath a Scarlet Sky: A Novel by [Sullivan, Mark]

#4: Beneath a Scarlet Sky: A Novel

  • Average rank: 17.26
  • Days top-ranked in 2018: 195

This "biographical historical fiction" book by Mark Sullivan was a top-seller for 195 days in 2018 tells the "triumphant, epic tale of one young man's incredible courage and resilience during one of history's darkest hours". It will also be made into a movie by Spider-Man: Homecoming producer Amy Pascar with Tom Holland playing the lead role. And yes, it's free for Prime members.

Milk and Honey by [Kaur, Rupi]

#3: Milk and Honey

  • Average rank: 17.54
  • Days top-ranked in 2018: 98

Another book than can be read for free for Amazon Prime members, this book of poetry deals with diffferent types of pain felt by humans, taking readers "through a journey of the most bitter moments in life and finds sweetness in them". Based on the popularity of the title, many people took the journey.

Harry Potter and the Sorcerer's Stone by [Rowling, J.K.]

#2: Harry Potter and the Sorcerer's Stone

  • Average rank: 13.38
  • Days top-ranked in 2018: 196

Breaking news: some people have still not read the book that launched J.K. Rowling into immense fame and wealth. Like many other books on this list, the Kindle edition is free to Amazon Prime members. So if you're one of the few who haven't read one of history's most popular books, now's your chance to do so for free.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by [Covey, Stephen R.]

#1: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

  • Average rank: 11.57
  • Days top-ranked in 2018: 126

Have you ever asked yourself, "What are the habits of successul people?" If not, you're in the minority. That's because this e-book was a best-seller in the Kindle store more than any other book in 2018, on average. It probably helps that the book is available for free to Amazon Prime subscribers, but either way, it's 2018's most-popular Kindle e-book.


Category Rank (Average)

Days top-ranked

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change



Harry Potter and the Sorcerer's Stone



Milk and Honey



Beneath a Scarlet Sky: A Novel



Say You're Sorry (Morgan Dane Book 1)



The Tuscan Child



I Am Watching You



The Great Alone: A Novel



The Handmaid's Tale



Ricochet Joe [Kindle in Motion] (Kindle Single)



White Rose, Black Forest



Little Fires Everywhere



The Woman in the Window: A Novel



How Children Succeed: Grit, Curiosity, and the Hidden Power of Character



Stillhouse Lake (Stillhouse Lake Series Book 1)



The Sometimes Sisters



Killman Creek (Stillhouse Lake Series Book 2)



Before We Were Yours: A Novel



Her Last Goodbye (Morgan Dane Book 2)



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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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