Articles

Hollister powered Abercrombie's resurgence - but its popularity appears to be waning

By Jon Marino, May 23, 2019
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.

How K-Pop boy band BTS made Mattel the hottest social media brand of March

By James Mattone, April 2, 2019
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.

The NBA G-League may have found its platform, and it's a videogame streaming website

By James Mattone, Feb. 25, 2019
Cord cutters are shying away from ESPN. Facebook Live has its struggles as a livestreaming platform. What did the G League do? Turn to the videogame streaming website Twitch, and it seems to be a great match.
Cord cutters are shying away from ESPN. Facebook Live has its struggles as a livestreaming platform. What did the G League do? Turn to the videogame streaming website Twitch, and it seems to be a great match.

Numbers You Need to Know for December 12, 2018

By Thinknum Media, Dec. 12, 2018
Our hump day edition delivers figures about newspaper readership, holiday good will, and America's overworked college students.
Our hump day edition delivers figures about newspaper readership, holiday good will, and America's overworked college students.

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