Articles

How K-Pop boy band BTS made Mattel the hottest social media brand of March

By James Mattone, April 2, 2019
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.

The NBA G-League may have found its platform, and it's a videogame streaming website

By James Mattone, Feb. 25, 2019
Cord cutters are shying away from ESPN. Facebook Live has its struggles as a livestreaming platform. What did the G League do? Turn to the videogame streaming website Twitch, and it seems to be a great match.
Cord cutters are shying away from ESPN. Facebook Live has its struggles as a livestreaming platform. What did the G League do? Turn to the videogame streaming website Twitch, and it seems to be a great match.

Numbers You Need to Know for December 12, 2018

By Thinknum Media, Dec. 12, 2018
Our hump day edition delivers figures about newspaper readership, holiday good will, and America's overworked college students.
Our hump day edition delivers figures about newspaper readership, holiday good will, and America's overworked college students.

Numbers you need to know for November 28, 2018

By Thinknum Media, Nov. 28, 2018
Our new daily series covers a few significant digits from around the web, including stats about Fortnite and Alexandria Ocasio-Cortez.
Our new daily series covers a few significant digits from around the web, including stats about Fortnite and Alexandria Ocasio-Cortez.

HQ Trivia: Once the darling of apps, now a bit of a disaster (data inside)

By James Mattone, Nov. 6, 2018
As HQ Trivia enters its second year of programming, internal and external issues with the app and its publisher, Intermedia Labs, show that it could be running out of time to answer the question of its relevancy.
As HQ Trivia enters its second year of programming, internal and external issues with the app and its publisher, Intermedia Labs, show that it could be running out of time to answer the question of its relevancy.

These were the biggest social media winners in October

By James Mattone, Nov. 1, 2018
Our monthly roundup of the biggest social media gainers includes Wish.com, Bareburger, and a science research company with a penny stock.
Our monthly roundup of the biggest social media gainers includes Wish.com, Bareburger, and a science research company with a penny stock.

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