Articles

Amid union recognition walkout, Buzzfeed's social following is stagnating

By James Mattone, June 17, 2019
The cornerstone of new media may have hit a ceiling on the social media networks they built themselves on, and it comes at a time where an employee union wants to be recognized.
The cornerstone of new media may have hit a ceiling on the social media networks they built themselves on, and it comes at a time where an employee union wants to be recognized.

Hollister powered Abercrombie's resurgence - but its popularity appears to be waning

By Jon Marino, May 23, 2019
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.

Blue Apron is fighting to remain on public markets - here is the data

By Jon Marino, May 20, 2019
Blue Apron is fighting to stay on public markets with a reverse stock split. But the company has other trends it also has to reverse, other than its stock price.
Blue Apron is fighting to stay on public markets with a reverse stock split. But the company has other trends it also has to reverse, other than its stock price.

Data suggests Ralph Lauren sales could be up in Q1

By Jon Marino, May 13, 2019
Our data shows that Ralph Lauren added staff and started cutting prices to begin 2019 - and other trends investors need to know before the company reports earnings Tuesday.
Our data shows that Ralph Lauren added staff and started cutting prices to begin 2019 - and other trends investors need to know before the company reports earnings Tuesday.

How K-Pop boy band BTS made Mattel the hottest social media brand of March

By James Mattone, April 2, 2019
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.

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