Articles

How K-Pop boy band BTS made Mattel the hottest social media brand of March

By James Mattone, April 2, 2019
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.

Chinese social media users continue to shun Dolce & Gabbana

By James Mattone, March 20, 2019
Dolce & Gabbana is still hemorrhaging followers on Weibo, the popular Chinese social media platform, as the company has yet to cool its controversy involving the entire country.
Dolce & Gabbana is still hemorrhaging followers on Weibo, the popular Chinese social media platform, as the company has yet to cool its controversy involving the entire country.

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