Articles

The ten worst-ranked cosmetics brands at Sephora

By Amy Lamare, April 3, 2019
We sorted through millions of product reviews at Sephora to uncover the worst products in the catalog so you don't have to.
We sorted through millions of product reviews at Sephora to uncover the worst products in the catalog so you don't have to.

How Kylie Jenner and Ulta are changing the cosmetics retail industry

By Thinknum Media, March 14, 2019
When Kylie Cosmetics hit Ulta store shelves in late 2018, it was a major moment for the beauty industry. And, with the help of alternative data, we’re seeing that it’s having a bigger impact than anyone could have guessed.
When Kylie Cosmetics hit Ulta store shelves in late 2018, it was a major moment for the beauty industry. And, with the help of alternative data, we’re seeing that it’s having a bigger impact than anyone could have guessed.

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