Articles

How K-Pop boy band BTS made Mattel the hottest social media brand of March

By James Mattone, April 2, 2019
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.
In 2018, Mattel's official Twitter account didn't have a six-figure follower count. Then, thanks to some partnerships, including one with BTS, it tripled its social media footprint.

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