Articles

How Kylie Jenner and Ulta are changing the cosmetics retail industry

By Thinknum Media, March 14, 2019
When Kylie Cosmetics hit Ulta store shelves in late 2018, it was a major moment for the beauty industry. And, with the help of alternative data, we’re seeing that it’s having a bigger impact than anyone could have guessed.
When Kylie Cosmetics hit Ulta store shelves in late 2018, it was a major moment for the beauty industry. And, with the help of alternative data, we’re seeing that it’s having a bigger impact than anyone could have guessed.

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