Articles

Fitbit is getting bought by Google - and before the deal, the fitness tech and app maker slims down.

FitBit inked a deal with the government of Singapore to give away trackers and entice users to pay for a premium subscription plan. Could this be their way to get a million more active users?

Some people resolve to be more fit in the new year. Others just don't want to be outside. Here's the data as to when fitness trackers are used most.

For months, Fitbit activity and sales have been on the downslope. We take a look at the small universe of fitness trackers to determine if consumer interest in the product and practice is eroding.

Data shows downturns in fitness tracker usage and even cooling sales.

Are you getting in shape for the New Year? Maybe training for a marathon?