Articles

Hollister powered Abercrombie's resurgence - but its popularity appears to be waning

By Jon Marino, May 23, 2019
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.
Abercrombie's strategy of riding Hollister's hot hand with consumers helped it regain its footing after the financial crisis. It's no longer certain Hollister can maintain this momentum, however.

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