As we approach Valentine's Day, one would think that Tinder activity is on the rise. One would be wrong.
As we head into the cooler months, Tinder's popularity appears to be declining.
Match.com, Tinder and Bumble have some serious relationship problems, sparked by a race to be the #1 dating app in the scene and by several high-profile lawsuits.
You'd think people would be swiping on February 14, but the data shows otherwise.
When "4,900 singles online now" isn't really 4,900 singles online now.
Turns out this "Cuffing Season" thing is real, and we have the numbers to prove it.