Owned by KSL Capital Partners, Village Hotels got a huge traffic bump thanks to its Black Friday deal.
Victoria's Secret, movie theaters and Premium Outlets saw foot traffic skyrocket on Black Friday last year, as told by Facebook's "Were Here" count.
#Gains and #Grub defined the businesses that Facebook users visited the most in October.
Measuring foot traffic can be difficult, but it's a lot easier when billions of consumers pop open Facebook when they're moving about.
As small theaters close, data shows decelerating foot traffic growth at major chains.