The new iPhone XS was released to the public on September 21. The day before that, Apple job openings jumped from 4,120 to 4,600.
The iPhone XS and XS Max have followed our predictions from early September, but is underperforming considerably against the launch periods of older models as well as the next Samsung Galaxy Note 9 at Best Buy.
It's rare that a single videogame charts at Best Buy, let alone in the top-10. Here's September's full list.
Apple continues to build its Siri AI and digital assistant team, now with more focus on Natural Language Processing and deep learning.
The new iPhone is coming, but we're in a mid-model revision year. Here's a look at the previous three years' sales-rank data for iPhones at Best Buy to predict how the new ones will do.
Apple's acquisition of AR lens company Akonia Holographics is clear evidence that the company is getting into AR. But what's happening on the hiring front for this new team?
As the European Commission's impeding decision on Apple's acquisition of Shazam draws near, we look at the music ID app's ratings with consumers and employees.
Titles with the term "deep learning" are on the rise at the Cupertino tech giant.
On Apple's App Store, the Facebook app scores a ho-hum 3.2 out of 5 stars. On Google's Android Play Store, it gets a healthier 4.02 out of 5.
Now that it's back in stock, Nintendo's $59 NES Classic Edition jumped to the top of Best Buy's sales ranks in July. Meanwhile, Amazon Fire Stick and Apple AirPods continued to sell well.
As Apple hits a trillion-dollar value, here's what it sells most of, who it's hiring, and what its employees think of the company.
We take a look at Apple, Walmart, Boeing, Harley Davidson hiring over the past few months to understand how - if at all - the companies are responding to potential Chinese tariffs.
The average best-selling item sold at Best Buy is $125. Here's how product releases and holidays move that number over time.
This $9.99 adapter is a consistent best-seller at Best Buy as consumers continue to struggle with the iPhone's lack of headphone port
For months, Fitbit activity and sales have been on the downslope. We take a look at the small universe of fitness trackers to determine if consumer interest in the product and practice is eroding.
With a new facility in Oregon and uptick in hardware engineering positions for CPU validation, it certainly appears that Apple is making its own CPUs in a future break from Intel.
The wireless earbuds that were once the joke of tech are now among the best-selling products
A recent spike in hardware engineering openings could signal renewed efforts to design and build new products
With a hiring spree for Apple News developers followed by an editorial hiring period, it's clear that Apple is aiming to get into the news game
Now that the S9 has been selling for a couple months, we compared Best Buy sales ranks for the two devices. An iPhone X resurgence may be taking place.
Data shows downturns in fitness tracker usage and even cooling sales.
In the case of Shazam, a DC movie of the same name had people talking about it. But now people are talking about the company's Apple acquisition.
Rumors that Amazon is creating an Alexa robot at its Sunnyvale Lab126 are swirling. Hiring data seems to support the notion.
Google, Apple, and Microsoft also have thousands of people inaccurately claiming to work for them on LinkedIn.
How did a company as smart as Apple put out a product that's three years behind the competition?
It may often be the company that folks love to hate, but there's one group that really, really loves Microsoft: its employees.
After bringing on Google's AI chief, Apple's Siri hiring continues full force.
Here's what people were buying at Best Buy in the month of March, 2018.
If Apple is really planning to shift away from Intel, it will likely come after years of development.
Mapping Microsoft Store locations reveals a not-surprising me-too strategy.
Apple may be hiring 161 engineers to give Siri some smarts, but Amazon is hiring almost 4 times that for its Alexa voice assistant.
Siri needs to catch up when it comes to AI smarts, so Apple is hiring 161 engineers to teach her some tricks. But is it enough?
Today, Apple refreshed its iPad with a focus on education. Can the strategic tweak save slipping sales?
They're trying to make a comeback, but their best bet is in the autonomous car sector
Compared to Apple's hiring surge, Spotify doesn't look terribly serious about competing in the hardware space.
Fresh data on who, what, and where Apple is hiring. Hint: thousands of engineers in Santa Clara Valley.
The iPhone X brought favorable sales for Apple. Three months after launch, sales rankings are settling at top-retailer Best Buy.
If you thought Apple products were expensive, look here.
Choosing to buy HomePod is one thing. Choosing its color is an entirely different conundrum.
Hardware engineering openings at the company exploded from 665 to 1,198 in just 4 months.
Every media outlet has jumped on the WSJ's assertion that Apple Music is growing faster than Spotify. But where's the data?
At America's largest retailers, the iPhone X and iPad are not Apple's hottest sellers. In fact, most are products from a time gone by.
A sudden uptick in design and engineering openings at its Santa Clara HQ has us curious.
Recent reports rumoring an iPhone X cancellation don't hold up when one looks at US sales data.
You may be coveting the latest and hottest in smartphone tech... but that's not the way most Walmart customers shop.
Barrow, Alaska is home to polar bears, 24-hour sun, and an Apple reseller.