Location data from America's top gyms reveals that people do a lot more talking about going to the gym than actually going.
#Gains and #Grub defined the businesses that Facebook users visited the most in October.
Measuring foot traffic can be difficult, but it's a lot easier when billions of consumers pop open Facebook when they're moving about.
The massive crowds who descended on the gym following New Year's have all gone back to... whatever unhealthy things they were doing before.
Your day at the gym isn't just a workout - it's a social experience you share with your friends (and total strangers)