How Suitsupply is changing men's retail fashion - both brick and mortar and online

2 months ago by James Mattone in Facts

In a retail fashion environment that so often is rife with news of closures and contraction, men's formalwear disruptor Suitsupply ($SUITSUPPLY) is in a period of rapid international expansion. As of February 16, 2019, Suitsupply has opened 110 stores worldwide. Its retail strategy is, for lack of a better term, extremely 21st century, with a heavy emphasis on online transactions and customer service mixed with unusual physical locations that are more funky destination than local mall also-ran.

Until just a few days ago, Suitsupply listed 93 stores on its website. Then this week — in the throes of a round of investment from NPM Capital — it added 12 stores, bringing the total count to 105.

The new store locations point to a retail footprint strategy that includes international expansion in Asia and Euope alone with buttressing Suitsupply's United States presence in young-friendly cities from Boston to San Diego.

Store Location Name Country
Frankfurt Germany
Moscow Dmitrovka Russia
Seoul Cheonho South Korea
Seoul Hannam South Korea
Busan Lotte South Korea
Daejeon South Korea
Seoul Lotte Main South Korea
Stockholm Sweden
San Diego United States
St. Louis United States
NY Williamsburg United States
Boston United States

So far, none of Suitsupply's new locations are in China, where the company has said it is looking to expand. Currently, the company has four stores in China.

Country
Number of Suitsupply Stores
United States 35
Netherlands 24
South Korea 8
Germany 6
Belgium 5
China 4
United Kingdom 3
Russia 3
Canada 2
Estonia 1
United Arab Emirates 1
Mexico 1
Finland 1
Sweden 1
Italy 1
Spain 1
Latvia 1
Belarus 1
Denmark 1
Switzerland 1
Australia 1
Panama 1
Singapore 1
Lithuania 1

While the United States makes up the majority of Suitsupply's locations, the Netherlands is a not-too-surprising close second given the company's roots. Founded in 2000 by Fokke de Jong in Amsterdam, Suitsupply still calls the Netherlands its corporate headquarters despite major successes in the United States.

This global brick-and-mortar presence, combined with a modern online mix, is helping Suitsupply disrupt the traditional men's formalwear companies, who may have overexpanded to the point of potential failure, as we covered a few days ago.

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James Mattone

James is the Associate Editor at Thinknum Media, and he has an interest in video games, music, and tech news. You can find him on Twitter @TheJamesMattone.

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