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Spotify post-IPO hiring patterns reveal a focus on sales and software

1 year ago by Gabriela Barkho in Innovation, Tech

Since going public this past April, music streaming service Spotify ($NYSE:SPOT) has become one of the most closely watched tech companies.

It comes as no surprise, then, that the platform’s parent company, Spotify Technology SA, is rallying to improve its appeal to investors by reshuffling its business strategy among its international markets. For example: the company currently lists hundreds of job openings across its four offices in Stockholm, New York, London and Tokyo, with its NYC location boasting a healthy 71 positions for hire.

The uptick in job listings comes just three months after Spotify’s much-talked-about initial public offering this year. It’s important to note that the company did not initially issue new shares, skipping the traditional initial public offering Wall Street has become accustomed to. Instead, the Swedish startup opting for a direct listing, in which existing private stockholders had the option to sell their shares.

Category

Title (Count)

Software Engineering

33

Sales

28

Design and User Experience

16

Finance

14

Analytics

13

Product Development

11

Data & Machine Learning

9

Mobile

8

Human Resources

8

User Research

7

Web Development

5

Content

5

Marketing and PR

4

Subscriptions Business

4

IT

4

Product Platform

3

Operations

3

Other

3

Strategy & Operations

3

Legal

2

Office Management

2

Business Development

2

Site Reliability Engineering

1

Marketing Business Development

1

Business Operations

1

Overall, the open positions Spotify is currently looking to fill range across all its departments. However, the company is focusing the bulk of hires on programming and sales, implying a push for profitability and product improvements. Spotify is currently hiring for 33 Software Engineering jobs, 28 in Sales, 16 in Design and User Experience and 14 in Finance, according data tracked here at Thinknum.

Location

Openings

New York, NY, United States

71

Stockholm, Sweden

54

London, United Kingdom

15

Boston, MA, United States

9

Tokyo, Japan

6

Miami, United States

5

Düsseldorf, Germany

3

Gothenburg, Sweden

3

Mexico City, Mexico

3

Berlin, Germany

3

Los Angeles, United States

3

Sao Paulo, Brazil

2

Singapore, Singapore

2

London/New york, United Kingdom

2

San Francisco, CA, United States

2

Dallas, TX, United States

1

Chicago, IL, United States

1

Washington D.C., AK, United States

1

Sydney, Australia

1

Atlanta , United States

1

NY or LA, NY, United States

1

Frankfurt, Germany

1

It’s also interesting to note that the software engineering job listings are mainly split between New York and Stockholm, Spotify’s two largest offices and their respective markets. On the other hand, the business side appears to be hiring across all office locations.

Location

Software Engineering Openings

New York, NY, United States

12

Stockholm, Sweden

11

London, United Kingdom

6

Boston, MA, United States

4

Spotify’s public debut has not gone on without whispers of its major operational losses over the years. Like Snap Inc. (NYSE:SNAP), Spotify has suffered from the ol’ scale-and-hyper growth hamster wheel that VC-backed startups are known to be plagued with. For example, while the company’s overall revenue came in at an impressive nearly $5 billion in 2017, a 39 percent increase from the previous year, Spotify still posted major operational losses. Its losses in 2017 were $1.5 billion, nearly double the amount of 2016’s losses.

With a focus on hiring for sales and software, it seems Spotify has its strategy clearly set.

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Gabriela Barkho

Gabriela Barkho is a tech reporter based in New York City who covers startups, fin-tech and everything Silicon Valley.

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