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SmileDirect is ready for its close-up on IPO day - this is the data driving the dental startup

4 months ago by Jon Marino in IPO, Startups

It's go-time for SmileDirect ($SMILEDIRECT) and the dental startup should be ear-to-ear smiles as it looks to take advantage of a heady market to sell shares eager IPO investors Thursday, September 12. 

CNBC reported the online dentistry company beat the top of its range, pricing shares at $23 apiece and earning a pre-IPO valuation of $8.9 billion before its expected debut Thursday on Nasdaq. SmileDirect has booked revenues in excess of $400 million its last full fiscal year and has teamed up with major retailers like CVS to help expand its footprint. 

We alluded to it in our Thinknum Web Wielder Newsletter on Monday (and, do subscribe, if you haven't yet) - the company has managed to nearly quadruple locations over 2019 alone, and it says in its IPO filing it expects to keep growing.

The map above tracks all the locations, over time, and the one below represents when their websites' individual locations were added. This figure is important, because it is where people go to get fitted for the SmileDirect mouthpiece that the company uses to disrupt the traditional dental business through its DTC model.

And, last but not least, SmileDirect's Facebook ($NASDAQ:FB) Talking About Count - which reflects a still-healthy amount of buzz around the brand. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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