Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Get Ahead of Global Volatility with Alternative Data
Join us live on April 7th
Get Ahead of Global Volatility with Alternative Data - Join us live on April 7th
Reserve seat Dismiss

This flowchart shows how Chinese consumers must navigate the complex deals of Singles' Day

4 months ago by Joshua Fruhlinger in Big Tech, Consumer, Retail

If you think Black Friday is a thing, China's Singles' Day would like to have a word or two. In 2017, Chinese shoppers spent more than $44 billion online alone, including $25.4 billion at Alibaba ($NYSE:BABA) and $19 billion at Compared to Amazon's take on Black Friday, which in the past couple years has been around $11 billion, Singles' Day is, by a long shot, the largest shopping day in the world.

While Singles' Day is meant to be a period in which young Chinese people look for a life partner, most are instead taking to the internet to navigate a complex network e-commerce deals, coupons, bargains, and affiliate setups that net them, in the end, a small discount.

The process is so complex that we asked our resident expert to explain, via flowchart, how Singles' Day works. The results are nothing less than mind-numbing, confusing, and, well, amazing. Here it is in all its glory.

In the example above, a myriad of steps ends up saving just over 51 Chinese Yuan, or about $7 USD. Of course, that also comes with random giveaways. But in order to get there, our researcher had to work her way through no fewer than 15 (fifteen!) steps, including some savvy deal combinations, limited time windows, previous purchases, pre-order windows, and product category matching.

But, hey, $7.

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.