Today Roku ($NASDAQ:ROKU) stock is ripping nearly 20% higher in large part thanks to its big earnings beat, which showcased people getting off the company's hardware and onto its software. 

And Roku's alternative data is reflecting jumbo stock price growth to match, too. Job postings are on the rise at Roku, increasing more than 30% this year. 

Roku has also managed to step up consumer engagement with its apps - which our next chart shows. Over the course of this year, shares have risen from the low $30s to more than $120 in mid-day trading, after the company's earnings beat, representing growth of more than 270%. The company added roughly 25,000 reviews, alone - nevermind consumers, and keep in mind that this is just its Google ($NASDAQ:GOOG) Play App Ratings tracker - so it doesn't count all new subscribers, nor Apple users. 

Our final chart tracks Roku's Twitter ($NYSE:TWTR) Followers - and contains yet one more positive alternative data indicator - the company is seeing, similar to its Google Play App Ratings, not just rising engagement - but on a growing trajectory. Twitter Followers are up 4% over the most recent completed quarter. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: