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How Disney Plus helped Roku gain more followers

2 weeks ago by Jared Russo in Earnings
Roku

Roku ($NASDAQ:ROKU) hit a record high of $176.55 per share last year, and it's currently trading near $124 right now. The video streaming brand is unfortunately expected to lose $0.14 a share last quarter in its upcoming earnings call. That's on $932.43 million in revenue, split between the Roku Platform and the Roku Player. The last reported number of active accounts was 27.1 million, but based on our data, that number has gone up after the launch of Disney+.

Roku made the smart play by buddying up to Disney+ in any way it could, and thus far the results have been spectacular. From December 19th to the 22nd, Roku's Instagram shot up 22%, simply on the back of people falling in love with Baby Yoda over the holidays and needing to buy a product that allows them to stream The Mandalorian to their TVs.

The same effect is seen on our Facebook 'Talking About' count, which tracks how many people are buzzing about being able to watch Baby Yoda on their TVs. More than 10,000 more people were mentioning Roku over the month of December 2019, which is certainly helping Roku gain more users and fans along the way.

The best thing to see in Roku's data is that reviews continue to flood in, and the average rating remains consistent on the Apple App Store (and still pretty good on the Google Play Store). No matter what happens to the stock price, the earnings call, the estimates about shares, Roku will ride the TV binge-watching craze until the culture flips over to something else.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jared Russo

Jared is an editor for Thinknum, and has been writing for more than a decade. He previously worked at AOL, Vice, Google, Dotdash, and Sirius XM.

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