Pinterest passes Tinder as the most-used app in August according to Facebook

2 months ago by Joshua Fruhlinger in Facts, News

It appears that many people spent the hot and humid days of August indoors near an air conditioner dreaming of more comfortable climes as they perused Pinterest. That's because the discovery app beat out all other apps as the most active via Facebook login token data.

We track active-user rank data for apps via Facebook ($NASDAQ:FB) login tokens (Facebook publishes the data via an API - we just track the data over time to understand performance and change). In July, the most-used app was Tinder ($NASDAQ:MTCH), as people looked to pair up for the summer. In August, however, Pinterest ($PINTEREST) took the top spot as Tinder moved down three spots.

Name

Monthly Active Users Rank (Average)

1

Pinterest

5.08

2

Candy Crush Saga

5.50

3

Spotify

6.00

4

Tinder

6.08

5

YouTube

13.25

6

Wish

13.67

7

TripAdvisor

15.67

8

Airbnb

20.42

9

Texas HoldEm Poker

24.17

10

Candy Crush Soda Saga

24.58

In July, Pinterest landed at spot #5 of the top-ten most-used apps with an average monthly user rank of 11.13. It finished out August with a 5.08 rank, narrowly beating out the ubiquitous Candy Crush Saga.

Speaking of Candy Crush, it remained strong in spot #2 with an average monthly user rank of 5.50 (down from 4.63 last month). Spotify kept its #3 spot with a 6.00 average monthly user rank, while YouTube moved down one spot, from #4 to #5. Wish, the e-commerce startup that's seeing some internal dischord as we reported, kept its #6 spot with a 13.67 average monthly user rank.

New to last month's top-10 is TripAdvisor, whicih saw its usage ranks plummet earlier this summer after changes in the way Facebook allows apps to use login tokens. It seems that whatever changes they've made are helping its usage numbers. The travel-advise and booking app took spot #7. It was followed by Airbnb, Texas HoldEm Poker, and Candy Crush Soda Saga.

Both PlayStation Network and Farm Heroes Saga dropped off the top-10 lists this month. Farm Heroes Saga just missed the top-10 in spot 11 while PlayStation Network sunk to 13th place.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Learn more about Thinknum data today Request demo

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

The best of media, delivered to you

Get a newsletter of our most popular stories of the week.