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Pinterest tops most-popular apps in March, marking third-straight month at top spot

4 months ago by Joshua Fruhlinger in Facts

Despite the fact that people are spooked about Facebook ($NASDAQ:FB) handling data privacy when it comes to third-party apps, millions of users still log in to millions of apps with their Facebook usernames and passwords.

Top apps like Tinder ($NASDAQ:MTCH), Spotify ($NYSE:SPOT), and YouTube ($NASDAQ:GOOG) all allow users to login using their Facebook credentials. Privacy issues aside, it remains a good way to measure relative app popularity, especially on a month-to-month basis.

Facebook regularly publishes most-logged-into app ranks on a daily and monthly basis. This metric, known as "Monthly Users Rank", looks at the number of app sessions via Facebook login tokens.

For the past four months, Pinterest has topped our monthly usage ranks after outpacing first Tinder, and then Spotify and the always-addicted Candy Crush Saga ($NASDAQ:ATVI). March was no different, as Pinterest came in 1st place with an average monthly user rank of 3.8. That's a bit lower than February's 2.5-rank average, but it still puts it ahead of Candy Crush Saga, which took second place again.

App Name

Feb Avg Users Rank 

Place

App Name

Mar Avg Users Rank

Place

Place Move

Pinterest

2.5

1

Pinterest

3.8

1

Unchanged

Candy Crush Saga

5.3

2

Candy Crush Saga

6

2

Unchanged

Spotify

6.5

3

Spotify

7

3

Unchanged

TripAdvisor

11

4

TripAdvisor

10.2

4

Unchanged

Tinder

12.3

5

Tinder

11.3

5

Unchanged

Wish

13.3

6

Wish

13.8

6

Unchanged

YouTube

14.5

7

YouTube

14.8

7

Unchanged

Airbnb

15.7

8

Airbnb

16.8

8

Unchanged

Texas HoldEm Poker

19

9

Candy Crush Soda Saga

22

9

1

Candy Crush Soda Saga

22.2

10

SoundCloud

23

10

1

SoundCloud

23.6

11

Quora

26.4

11

1

Quora

29.2

12

Yelp

30.2

12

2

Badoo

33.4

13

Badoo

31.3

13

Unchanged

Yelp

34.3

14

Texas HoldEm Poker

31.7

14

5

Farm Heroes Saga

37.3

15

Farm Heroes Saga

35.8

15

Unchanged

PlayStationâ„¢ Network

47.3

16

PlayStationâ„¢ Network

47

16

Unchanged

Zomato

54.5

17

Zomato

50.1

17

Unchanged

GoFundMe

59.5

18

letgo

57.4

18

New In Top 20

Etsy

60.8

19

Etsy

59.3

19

Unchanged

Goodreads

66.3

20

GoFundMe

62.8

20

2

The bigger loser of the month was Texas HoldEm Poker, which saw a usage rank place drop of 5 spots. The biggest gainer was Yelp ($NYSE:YELP), which jumped 2 spots in the March ranks, perhaps on the strength of Spring Break.

Other spot losses went to GoFundMe ($GOFUNDME), which dropped two spots, one most notably to maker community and e-commerce app Etsy ($NASDAQ:ETSY).

Finally, single-spot gains went to Candy Crush Soda Saga and SoundCloud ($SOUNDCLOUD).

It's useful to note that among the most-used apps, very little movement — up or down — is happening. It appears that Tinder's brief decline over the winter is over. Meanwhile, Pinterest's massive popularity is holding strong, as it that of Candy Crush Saga. Meanwhile, Spotify and TripAdvisor continue to be top-10 stalwarts and regular go-to's for app users.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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