Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Join the investment community and start your week with market insights seen through the lens of alternative web data.

Pinterest is hiring more salespeople than engineers for the first time

10 months ago by Joshua Fruhlinger in People
Pinterest founders Ben Silbermann and Evan Sharp

Pinterest ($PINTEREST) is planning to IPO in 2019, and to many analysts and investors, the idea-sharing app and website represents the future of a close marriage of social networking and marketing. Based on Facebook login data, it's even surpassed both Spotify and Tinder as the most-popular app in the world.

Put together, it's clear that Pinterest's future is bright. But now that it seems to have its product sorted pre-IPO, hiring data suggests that the company is now razor-focused on building revenue via sales and partnerships. That's because, for the first time, the company is hiring more Partnerships & Sales people than engineers.

Right after Pinterest announced its plans to go public last fall, the company began reducing its engineering openings just as it opened more headcounts for its Partnerships teams. Then, in January of 2019, the company for the first time listed more Partnerships openings than engineering. That shift came just before the company hired Goldman Sachs and JPMorgan to lead its IPO.

Now that Pinterest is prepping for a future in the public sector, it needs to show potential investors that it has a financial upside that's scalable. So far, it's been enough to say that the social network has become wildly popular. It's another to show that it's creating revenue streams via brand partnerships that create long-term value and, in the end, profits per share.

Earlier this month, Pinterest launched new e-commerce features for its partners with a major focus on fashion brands like Levis. Meanwhile, just last week, Kroger announced a strategic interegrated marketing with Pinterest as a way to generate awareness and sales. It's clear, based on these deals along with Pinterest's hiring trends, that the social network is aggressively looking for similar partnerships as it ramps up revenues.

Overall, openings at Pinterest have declined slightly since February. Much of that decline can be attributed to a slowdown in engineering hiring as the company likely looks to lock in its product and technical offerings.

But that's no reason to panic, as the company is on a path of continual growth according to LinkedIn data. According to the business networking and jobs network, nearly 3,000 people list Pinterest as an employer compared to just over 2,000 at this time last year.

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.