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Peloton and Mirror thrive as people work and work out from home

3 weeks ago by Julia Gray in

As Coronavirus spreads across the US, the companies we rely on are seeing major changes. Bars and restaurants are temporarily closing. Supermarkets are being cleaned out. Amazon ($NASDAQ:AMZN) and Walmart ($NYSE:WMT) are thriving. Clothing stores and gyms are experiencing lower foot traffic - or, none, as some shut down and others are mandated by governors or mayors to close their doors. 

People are working from home and trying to stay fit, avoiding crowded yoga classes and communal exercise equipment. With a widespread shift to at-home workout routines, Peloton ($NASDAQ:PTON) and Mirror ($MIRROR) — both fairly new, buzzy AI exercise machines for the homes of rich people who likely have the option to work remotely —  have been getting more attention. 

Since the beginning of the month, Peloton’s Facebook mentions have gone up a staggering 64.6%, from 20,600 to 33,900. 

Mirror’s Facebook ‘Talking About’ count has grown 37.8%, from 4,390 to 6,050, a notable increase for a company with just the fraction of Peloton's social engagement.

Meanwhile, Facebook mentions for the luxury gym Equinox ($EQUINOX) have tumbled 55.3%, down from 8,570 to 3,830. That mentions tally may rise - but only because some members have taken to social media to complain about the gym's lackadaisical response to people wanting to place their memberships on hold amid the pandemic.

We’re all struggling to stay sane and in shape during quarantine, and Peloton wife is getting the last laugh.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Julia Gray

Julia is Thinknum's Innovation Editor. She also writes about music, art, and culture for the Washington Post, Playboy, Stereogum, Uproxx, and Paper Magazine.

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