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Nintendo dominated Amazon's videogame category in August with 6 best-sellers

4 months ago by Joshua Fruhlinger in

August was a very good month for the Nintendo ($TYO:7974) Switch platform once again when it comes to how accessories and games for the platform sold on Amazon ($NASDAQ:AMZN). Of the top-10 selling games in August, six were Nintendo Switch titles, 2 were Sony PlayStation 4 titles, 1 was for the Microsoft Xbox One, and 1 was a PC title. The best-selling videogame for August at Amazon was Super Smash Bros. Ultimate for the Nintendo Switch, with an average sales rank of 9.2 over 31 days.

Of the top-10 selling accessories in August, 4 were for the Sony PlayStation 4, 3 were for the Switch, and 3 were for the Microsoft ($NASDAQ:MSFT) Xbox One. The best-selling videogame product overall in August was a screen protector for the Nintendo Switch, with an average sales rank of 5.7 over 31 days.


Category Rank (Avg)


amFilm Tempered Glass Screen Protector for Nintendo Switch 2017 (2-Pack)


Nintendo Switch

DualShock 4 Wireless Controller for PlayStation 4 - Magma Red


Sony PS4

Super Smash Bros. Ultimate


Nintendo Switch

PlayStation Plus: 1 Month Membership [Digital Code]


Sony PS4

Xbox Wireless Controller - Black


Microsoft Xbox One

Minecraft for PC/Mac [Online Game Code]



Nintendo Switch Pro Controller


Nintendo Switch

Madden NFL 20 - PlayStation 4


Sony PS4

Mario Kart 8 Deluxe - Nintendo Switch


Nintendo Switch

The Legend of Zelda: Breath of the Wild - Nintendo Switch


Nintendo Switch

Super Mario Maker 2 - Nintendo Switch


Nintendo Switch

$20 Xbox Gift Card [Digital Code]


Microsoft Xbox One

Marvel’s Spider-Man - PlayStation 4


Sony PS4

Fire Emblem: Three Houses


Nintendo Switch

Orzly Carry Case Compatible With Nintendo Switch - BLACK Protective Hard Portable Travel Carry Case Shell Pouch for Nintendo Switch Console & Accessories


Nintendo Switch

DualShock 4 Wireless Controller for PlayStation 4 - Midnight Blue


Sony PS4

Legend of Zelda Link's Awakening - Nintendo Switch


Nintendo Switch

Madden NFL 20 - Xbox One


Microsoft Xbox One

Xbox Live Gold: 12 Month Membership [Digital Code]


Microsoft Xbox One

PlayStation Plus: 12 Month Membership [Digital Code]


Sony PS4

The Amazon best-sellers list we have here is based on sales-rank data reported by Amazon every day throughout the month of August 2019. It includes the top-100 selling items in each Amazon category. In this case, we looked just at the Amazon "Video Games" category, averaged each product's sales rank for the month, and then weighted based on the number of days each product remained a best-seller in the month. The above list represents only items that ranked every day in the month of August in order to correct for items that may have spiked in sales rank due to a flash sale.

In other words, this list represents consistent best-sellers for the month of August at Amazon in the Video Games category. 

The numbers reflect the Nintendo Switch's recent surge in platform sales. July numbers from NPD Group, a market research company that ranks videogame sales, showed that the top-10 sellers in July were also dominated by Nintendo. Nintendo recently announced a smaller, more portable version of the Switch called Switch Lite which is likely to build upon Nintendo's already solid user base.

Of the top-10 selling games in August, six were Nintendo Switch titles, 2 were Sony PlayStation 4 titles, 1 was for the Microsoft Xbox One, and 1 was a PC title.

The Amazon sales rank numbers also reflect a healthy gaming accessory marketplace. The amFilm Tempered Glass Screen Protector for Nintendo, the best-selling videogame item overall at Amazon in August, is a $7.99 add-on item with nearly 16,000 positive reviews on the e-commerce site. It's made and sold by TechMatte Inc., a Bradford Woods, PA company that also makes smartphone cat mounts, phone cases, and screen protectors for dozens of devices. 

Overall, the Sony PlayStation 4 still dominates the current generation of videogame console platforms with 100 million systems sold, compared to 41 million Microsoft Xbox Ones and 37 million Nintendo Switches. That said, the Sony and Microsoft platforms have a four-year head start on Nintendo's. Both Sony and Microsoft are expected to announce new consoles in the coming year.

About the Data:

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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