Netflix expansion and hiring accelerates with sights set on Asia

3 months ago by Joshua Fruhlinger in News, Trends

Netflix ($NASDAQ:NFLX), the company that was once a simple startup looking to disrupt the video rental market, is now a multi-national production and distribution studio with operations in an ever-increasing set of countries.

It may seem as though Netflix dominates the streaming game as Amazon, Hulu, Apple, and others scramble to keep up. But Netflix clearly has its eyes set on the future, and by deconstructing the company's current hiring plans, we can begin to understand what that future may look like. Hint: It looks like a lot of expansion in Asia.

Hiring at Netflix hasn't slowed since 2016, when the company had 239 openings. Today, there are 568 openings at Netflix — that's a 2.4x growth in hiring activity in just 1.5 years.

Country

Title (Count)

United States

407

Netherlands

60

Singapore

34

Japan

15

Korea

15

England

14

Brazil

13

India

10

Openings at Netflix remain largely in the United States, although it's clear that the company is increasingly paying attention to international markets to hire local marketing, acquisition, and distribution teams. Outside of the Netherlands, Netflix is hiring in Asia, specifically in Singapore, Japan, Korea, and India where the company has been acquiring and developing local content while pushing for market share in those healthy TV-streaming locales.

In Japan, for instance, among Netflix's 15 openings, 7 are for positions in Marketing, followed by just 2 in Financial Planning and Physical Production.

Category

Title (Count)

Marketing

7

Physical Production

2

Financial Planning and Analysis

2

Legal

1

Content

1

Human Resources

1

Public Relations

1

Overall, Netflix is hiring heavily in its marketing departments as it continues to evaluate new markets and content types. Interestingly, it's also hiring heavily in its Physical Production category, which includes positions for Netflix original content.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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