These are the most-reviewed B2B software products - and why

2 months ago by Joshua Fruhlinger in Facts

TrustRadius ($TRUSTRADIUS) is a B2B product review site that is considered by many enterprise professionals to be an important part of their purchase decisions. One can find reviews for cloud platforms, project management suites, A/B testing tools, help desk software, and more.

We took a look at 41,000 reviews from the site to gain an understanding of the most-reviewed products and why their customers are so outspoken, both for the good and for the bad.

The 25 most-reviewed products on TrustRadius

The most-reviewed product on TrustRadius was Marketo with 609 reviews. Among the top-10 most-reviewed, HubSpot and Zoom reviewed the best with an average 94% score each. The most-reviewed products that scored lowest included Brightpearl and ADP Workforce Now with average ratings of 74.1% and 76.9%, respectively.

The top-25 reviewed products are listed below along with the numnber of reviews and average review score. We then look at the top-reviewed suites to understand why their users are so vocal, how the products have scored over time, and what to look for if you're in the market.

Product Name

Publisher / Brand

Review Count

Rating (Average)

Marketo

Marketo

609

83.7%

HubSpot

HubSpot

588

94.0%

UltiPro

Ultimate Software

531

82.2%

Procore

Procore Technologies

414

88.6%

ConnectWise Control (formerly ScreenConnect)

ConnectWise

349

93.0%

Workfront

Workfront

298

79.8%

Abila MIP Fund Accounting

Abila

291

80.8%

Insightly

Insightly, Inc.

284

84.3%

TriNet

TriNet

279

86.1%

Zoom

Zoom Video Communications

206

94.0%

ADP Workforce Now

ADP

196

76.9%

TIBCO Spotfire

TIBCO Software Inc.

191

87.0%

Act-On

Act-On Software Inc.

188

91.4%

AlienVault USM

AlienVault

187

84.0%

Unitrends Recovery Series Backup Appliance

Unitrends

186

86.6%

AgoraPulse

Agorapulse

186

90.4%

Quick Base

Quick Base

182

89.1%

Salesforce.com

Salesforce

154

88.2%

HotSchedules

HotSchedules

153

87.1%

Gainsight

Gainsight

152

89.2%

Brightpearl

Brightpearl

150

74.1%

Airtable

Airtable

149

95.8%

Outreach

Outreach

147

86.7%

Conductor Searchlight

Conductor, Inc.

141

88.9%

TeamViewer

TeamViewer

139

90.4%


Marketo Company Logo.png

Marketo

Marketo ($NASDAQ:MKTO) creates "marketing automation" software suites for account-based marketing across mobile, email, social, ads, analytics, and web management. It was acquired by Adobe Systems in September 2018 for $4.75 billion.

We averaged 609 reviews for Marketo for an average of 83.7%. It saw some of its lowest reviews in 2016-2017, when users complained of a lack of support for Internet Explorer, a complex templating system, and a rough user interface. Fans of Marketo hail its integration with Salesforce and cheaper price compared to competitor Eloqua.

HubSpot Logo.svg

HubSpot

With 588 reviews averaged for an impressive 94% rating, HubSpot ($NYSE:HUBS) is one of the most positively reviewed products on TrustRadius. An all-in-one inbound marketing engine that "includes tools for email marketing, landing page creation, social media marketing" and more, Trust Radius users hail HubSpot's tool integration, reporting capabilities, and easy-to-use interface.

Low ratings for HubSpot are rare, but some users in 2013 complained about low reliability and lackluster support and documentation.

UltiPro

UltiPro ($NASDAQ:ULTI) is a human resources, payroll, and talent suite. With 531 reviews averaged, it scored a decent 82.2%. 

Positive reivews laud UltiPro's intuitive interface, access-anywhere cloud-based architecture, and reporting options. On the negative side, especially in and around 2014-2016, reviewers complained of a poorly integrated plauform, a confusing interface, and a difficult customer support process. To UltiPro's credit, reviews have been better as of late, indicating that many of the issues have been remedied.

Procore

Procore ($PROCORETECHNOLOGIESINC.) offers construction project management software that includes remote collaboration features, document tracking and management, contracting, RFIs, and more. With 414 averaged reviews, Procore scored a health 88.6%, which would probably be higher were it not for a small spate of negative reviews in early 2019.

Those poor reviews cite a lack of Sage accounting software integration, a poorly designed bidding management tool, and a lack of support for QuickBooks. On the positive side, though, users like Procore's budgeting tool, communication features, scheduling, and RFI management.

ConnectWise Control

ConnectWise ($CONNECTWISE) Conrol (formerly ScreenConnect) is a remote access support and access solution. It allows IT pros to remotely access machines for support, updates, and security management. It also supports onlkine seminars via remote meetings.

ConnectWise scored well with a 93% average rating across 349 reviews. Fans like its ease of use, speed, and simplicity. They also mention good pricing. On the negative side, customer complain of outdated mobile apps and a tought-to-use chat feature.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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