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McDonald's social engagement, delivery data is golden as is heads to earnings

6 months ago by James Mattone in Markets, Tech

McDonald's ($NYSE:MCD) is off to a soaring start to begin 2019, posting gains of more than 21%, and putting its stock market performance ahead of the benchmark S&P 500 index for the first half of 2019. 

Now, with earnings on the way Friday July 26, Mickey-D's analysts tracked by Zacks Investment Research are looking for $2.06 EPS when the burger chain reports second quarter performance.

And, with those metrics in mind, its social media, delivery, and job posting data says shareholders should be lovin' it, too. 

McDonalds' Facebook ($NASDAQ:FB) Were Here Count tracks how many check-ins, mobile device shares, and photo location tags have been posted on the social media network from people any one of the company's locations. This past week, the company achieved a major milestone: 25 million Were Here Count posts were made over the lifetime of the McDonalds page on Facebook.

Simply put, this positive foot traffic metric shows how people are still flocking to the Golden Arches, as it continues to be a QSR leader in Were Here Count in our database across thousands of businesses.

On top of more customers coming into the door, it appears that the company is also approaching a significant milestone when it comes to its employee base.

Almost 300,000 individual LinkedIn ($NASDAQ:LNKD) accounts claim they work for McDonald's, whether they are the fry cook or work in the finance department, and only in the past few weeks has employee headcount risen.

This is all happening while McDonald's opened the floodgates on its delivery policy. Up until now, anyone wanting a Big Mac needed to get it through UberEats ($UBER), as the two have a partnership that was, until July 16, exclusive for delivery. No more. 

While McDonald's is still delivering with them, it's allowed DoorDash ($DOORDASH) to officially start delivering from its restaurants as well. This new deal nearly doubles the number of coverage that McDonald's has, as DoorDash originally was delivering from around 7,900 locations without anything official in place.

With an expansion of its policy on third-party delivery apps, as well as a growing foot traffic and employee count, it might not be too crazy for investors to be saying "I'm Lovin' It" as McDonald's prepares for its Q2 earnings call.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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James Mattone

James is the Associate Editor at Thinknum Media, mainly covering video games, food, and tech news, but not afraid to head into Sephora or beauty brands if need be...

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