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Marie Kondo's Netflix series sparked book sales in January at Amazon

11 months ago by Joshua Fruhlinger in Markets, People, Tech

Marie Kondo has been massively popular for years, but it wasn't until her recent Netflix ($NASDAQ:NFLX) series that American audiences really experienced the "Kondo Effect". Whether it's people throwing away household items that don't spark joy or simply sending off clothing to second-hand shops, her minimalist influence is real.

Her series has had another major effect: her book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, jumped up to the top-10 of Amazon's ($NASDAQ:AMZN) books category, averaging out January as the third-best-selling book for the entire month.


Category Rank (Average)

Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be


The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing


Dog Man: Brawl of the Wild: From the Creator of Captain Underpants (Dog Man #6)


It's Not Supposed to Be This Way: Finding Unexpected Strength When Disappointments Leave You Shattered


Where the Crawdads Sing


The Wonky Donkey


Educated: A Memoir


The Complete Ketogenic Diet for Beginners: Your Essential Guide to Living the Keto Lifestyle




Team of Vipers: My 500 Extraordinary Days in the Trump White House


Marie Kondo's book has been available for some time now. In fact, it was a top-10 seller at Amazon as far back as 2016. But her new Netflix series, launched on January 1, 2019, displays the power of television — and Netflix.

On December 24, 2018, Marie's book was sagging to the bottom of the top-100 sellers at Amazon. But by January 4, 2019, it was the second-best selling book on the entire site.

Kondo's book sales reflect massive interest in de-cluttering and in the author herself. A Google trends "interest over time" graph reflects the January spike as well.

It is interesting to note that the Kindle version — the version that would not add any clutter to one's home or bookshelf — did not rank in the top-10 in January. It ranked #168.


Category Rank (Average)

The Snow Gypsy


The Forgotten Hours


Blood for Blood (Ziba MacKenzie Book 1)


The Killer Collective


Smoke and Summons (Numina Book 1)


Beneath a Scarlet Sky: A Novel


I Am Watching You


Rock Needs River: A Memoir About a Very Open Adoption


The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change


Where the Crawdads Sing


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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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