Join the investment community and start your week with market insights seen through the lens of alternative web data.

Where LinkedIn grew in 2018 (and where it shrunk)

7 months ago by Joshua Fruhlinger in Features

LinkedIn, Microsoft's ($NASDAQ:MSFT) massive networking and employment platform, continues to grow, as professionals use the service not just to find jobs, but to market their businesses and share their thoughts. All at once, it is a social network, publishing platform, and HR site.

In other words, it's relevant to just about anyone who has — or wants — a job, and its growth in the past year shows as much. It's quickly replacing the business card, the resume, and the business blog.

So how big is it? In a phrase: it's massive, it's global, and it's growing.

Growth

In the past 9 months, LinkedIn's self-reported reach was 428 million worldwide. As of today, it reaches 497 million professionals. That's a growth of 16% in less than a year.

Those numbers jive with statistics published by Business Insider Intelligence stating that LinkedIn recently crossed the half-billion user threshold.

Global Reach

Of those that LinkedIn reaches on a daily basis, the largest country represented is — not surprisingly — the United States with a reach of more than 156 million.

India is second with more than 50 million reached, followed by China with almost 47 million.

LinkedIn Regional Change

When it comes to the most growth — and contraction — per country, China is on the rise. It added 5.98 million LinkedIn users reached in the past 9 months compared to India's 5.96.

New countries on the map when it comes to LinkedIn reach in the past year include Egypt with 2.6 million users reached, Saudi Arabia with 2.5 million reached, Iran with 2.4 million reached, Switzerland with 2.3 million reached, and Denmark with 2.1 million reached. That's a lot of new users from upbeat economies with highly skilled workers.

Russia was the only country to see a drop in reach in the past 8 months. That's not surprising, as the country began blocking LinkedIn in 2016.

Country

Today

Last Year

Change

United States

156,290,406

140,366,769

15,923,637

China

46,589,753

40,608,811

5,980,942

India

50,170,082

44,211,403

5,958,679

United Kingdom

25,045,039

21,997,593

3,047,446

Egypt

2,605,468

0

2,605,468

Saudi Arabia

2,464,187

0

2,464,187

Brazil

34,036,999

31,594,686

2,442,313

Iran

2,368,713

0

2,368,713

Switzerland

2,275,120

0

2,275,120

Indonesia

10,002,915

7,859,158

2,143,757

Denmark

2,098,298

0

2,098,298

Canada

15,313,172

13,215,827

2,097,345

France

16,359,137

14,455,503

1,903,634

Mexico

11,435,312

10,088,140

1,347,172

Australia

9,435,355

8,106,984

1,328,371

Germany

8,216,960

6,919,871

1,297,089

Spain

10,456,546

9,345,090

1,111,456

Philippines

5,186,364

4,078,155

1,108,209

Italy

11,347,591

10,339,765

1,007,826

Turkey

6,029,309

5,024,179

1,005,130

Malaysia

3,467,468

2,672,174

795,294

Pakistan

3,753,003

3,004,868

748,135

United Arab Emirates

3,161,796

2,438,333

723,463

Argentina

5,932,420

5,231,128

701,292

South Africa

5,654,814

4,991,349

663,465

Chile

4,117,104

3,460,080

657,024

Peru

3,825,992

3,211,812

614,180

Poland

2,733,767

2,127,551

606,216

Colombia

6,164,612

5,566,997

597,615

Belgium

3,143,184

2,607,995

535,189

Sweden

3,012,012

2,496,696

515,316

Nigeria

2,998,836

2,512,546

486,290

Portugal

2,490,825

2,103,808

387,017

Netherlands

7,175,820

6,789,842

385,978

Venezuela

2,624,907

2,427,682

197,225

Ukraine

2,086,703

2,024,724

61,979

Russia

6,907,906

7,544,076

-636,170

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.