Levi's ($NYSE:LEVI) is expanding - usually, when "Levi's" and "expanding" is in the same sentence, its bad news and it means you need a new pair of jeans. 

But, for Levi's, it's good news. 

Our first chart tracks job postings, which rose fairly consistently this year leading up to its March 2019 IPO, and continued thereafter. The only hiccup in the trajectory, comes in the last few weeks, where about 12% of job postings were eliminated, or 100 roles. 

Our second chart reflects Levi Strauss' rising LinkedIn ($NASDAQ:MSFT) Employee Headcount - how many people using the social network identify Levi as their current employer. Along roughly the same timeframe that the company reduced the total number of job postings at its website, its LinkedIn Employee Headcount rose - signaling, possibly, that it wasn't slowing growth, just filling jobs. 

What could derail the company's trajectory? For one, becoming less relevant to consumers. Our data also tracks social sentiment and engagement on Facebook ($NASDAQ:FB) and Talking About Count, to get a sense of how much consumers are talking up a brand. For Levi's, it's down - and for ancillary brands like Dockers, it's worse. But Levi Strauss still picks up thousands of social media mentions, making it a prominent brand. 

The company is expected to report earnings of $0.14 per share when it announces results on Tuesday, July 9 - this, from analysts tracked by Zacks Investment Research. If job postings and headcount regain trajectory simultaneously, it will reflect Levi's is going up another size, yet again - regardless of what anyone says, or isn't saying, on Facebook. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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