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Juul labs fails to rise from its own ashes, scrambles to hire "Youth Prevention" pros

Juul ($JUUL) labs, which raked in 77% of the US e-cigarette market in 2019, is in a period of acute slowdown and pivot as it navigates a litany of lawsuits and laws seeking to limit the way the company markets to young people.

As of this week, 4 of the 60 jobs posted to Juul's careers site are slated to be focused on "Youth Prevention". But beginning in July of 2018, the company began hiring for a "Relation Manager: PR, Public Health And Youth Education" in Israel. Then, in March 2019, the company added a "Sourcing Manager, Youth Prevention & Track & Trace".

That was the first time the "Youth Prevention" term showed up in Juul job listings, but certainly not the last. Since March 2019, Juul has listed 697 unique job listings with that term in their titles. This all comes at a time when Juul hiring overall is in the throes of what can only be called a virtual shutdown.

In August 2019, the e-cigarette company was hiring for 685 positions. As of this week, it lists just 60 openings on its recruiting websites. The massive slowdown came just as Juul became the subject of multiple lawsuits and legislation that accused the company of targeting teenagers with its products.

Before the hiring cuts, Juul was on what could only be described as an aggressive search for professionals who could help the company manage its image when it came to targeting young people.

In April 2019, Juul listed just one opening with the term "Youth" in its title. But by August, it had opened 21 such positions. Today, those openings are down to just 4. By far, the most common term found in these jobs is "Youth Prevention". One of the more recent job postings for a "Sr. Manager, Global Youth Prevention" is slated to report to the company's San Francisco office. In August 2019, Juul created two new teams: "Retail Access Control Standards" and "Corporate Responsibility", which appear to house most of the "Youth Prevention" jobs at the company.

The full list of youth-focused jobs appears below:

Title

Youth Prevention, Tract & Trace Manager

Youth Prevention, Track & Trace Senior Analyst

Youth Prevention, Track & Trace Manager

Youth Prevention, Senior Traceability Systems Engineer

Youth Prevention Operations Manager, EMEA

Youth Prevention Director, EMEA

Youth Prevention Coordinator,  Toronto, Ontario Canada

Youth Prevention Business Analyst, EMEA

Youth Prevention Analyst

Youth Prevention - Trade Partnerships Manager (RACS)

Youth Prevention - Solutions Engineer

Youth Prevention - Senior Solutions Engineer

Youth Prevention - Senior Product Partnership Manager

Youth Prevention - Senior Product Manager

Youth Prevention - Senior Manager, Compliance

Youth Prevention - Sales Engineer

Youth Prevention - Regional Operations Senior Manager - NYC

Youth Prevention - Regional Operations Senior Manager

Youth Prevention - Global Business Analyst

Youth Prevention - Director of Solutions Engineering

Youth Prevention - Director of Sales Engineering

Sr Manager, Global Youth Prevention

Sourcing Manager, Youth Prevention & Track & Trace

Service Director – Youth Prevention - Central Region - Chicago

Sales Enablement Manager, Youth Prevention

Retail Service Manager – Youth Prevention - NYC

Retail Service District Manager – Youth Prevention - NYC

Retail Service Director – Youth Prevention - West Region - Los Angeles

Retail Service Director – Youth Prevention - South Region - Miami

Retail Service Director – Youth Prevention - Northeast Region - NYC

Retail Service Director – Youth Prevention - Central Region - Chicago

Relation Manager: PR, Public Health And Youth Education

Regional Operations Manager, Youth Prevention - APAC

Project Manager of Analytical Engineering (RACS), Youth Prevention

Product Intelligence Analyst - Youth Prevention

Global Regulatory Affairs Youth Prevention Liaison

Director, Youth Prevention - APAC

Director, Global Youth Prevention Facilitation

Director – Youth Prevention - Northeast Region - NYC

Director – Convenience Store Youth Prevention - Northeast Region - NYC

Director of Sales Operations, Youth Prevention

Director of Retail Service Support, Youth Prevention

Director of Operations, Youth Prevention

Director Customer Success, Youth Prevention

Customer Success Manager, Youth Prevention (NYC)

Customer Success Manager, Youth Prevention

Convenience Channel Manager – Youth Prevention - Boston

Business Analyst, Youth Prevention - APAC

Just this week, Juul Labs announced that it would stop selling fruit-flavored vaping pods in Canada, in a move that Reuters noted could help the company "stave off mounting scrutiny over the surging popularity of its products with teenager." In the meantime, it'll be hiring dozens of professionals to help keep Juul ahead of how it markets to young people, as we see here.

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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