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Juul job postings tumble 90% as vape king slashes headcount

2 months ago by Jon Marino in Big Tech

Juul ($JUUL) is slashing headcount - and job postings, along with them. 

Reports emerged early Tuesday, November 12 that it would cut about 600 positions, more than 16% of headcount. Juul has been slashing job postings at the same time its biggest investor is cutting the valuation of its stake in the tobacco disruptor. 

Juul has also already slashed more than 90% of its job postings - a signal that its brewing problem with regulators and lawmakers isn't going to be solved any time soon. Under rising pressure tied to its marketing tactics, the company last week announced plans to cut off the sale of mint-flavored tobacco pods. 

Still, similar to Big Tobacco in the late 1990s, where reporting highlighted the industry's obfuscation of clear links to cancer, Juul is under scrutiny for creating addictive tobacco products and marketing them to young Americans. 

As we can track through our second chart - which monitors LinkedIn ($NASDAQ:MSFT) Headcount over time, Juul hiring has clearly leveled off in recent weeks - after growing more than 170% over the course of 2019. 

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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