iTunes is officially dead on Facebook

1 week ago by Joshua Fruhlinger in News

The sod above iTunes' grave is still settling now that Apple ($NASDAQ:AAPL) has determined that the iconic music platform would be divided into its component parts, but some are still asking: Why? 

Why leave behind a brand that, despite its name, has become synonymous with buying music and now even TV shows and movies? And in the case of this story, why leave behind millions upon millions of followers on Facebook, the largest social media network in the world and a massive marketing and communications vehicle?

Answers below. But first:

On or around Mary 29, 2019, Apple ceased operations of its iTunes Facebook page, leaving behind roughly 30,000,000 fans of the platform. Apple had been neglecting the page for some time, as followers saw a steady decline. But still, 30 million ready and willing Facebook users is nothing to sneeze at.

As of last week, however, the page stopped showing up on our radars as Apple quietly killed the page, going as far as to wipe all the entire history of posts. Today, it's just a shell of its former self. Somehow 13,558 people have re-found the page and liked it, despite Apple's best efforts to leave it behind.

Over at iTunesUS, which once had 30 million followers of its own, it appears as though a bot continues to post the occasional post for just 43 followers.

Given the attrition on that page, it fell off our radars sometime in 2017.

To get an idea of when the accounts stopped registering, we include the daily likes counts for some of Apple's most popular Facebook pages. In it, you can see when the iTunes page stopped appearing.

As Of Date

Username

Likes (Sum)

2019-05-21 00:00:00

AppStore

14,555,659

2019-05-21 00:00:00

iTunes

29,675,969

2019-05-22 00:00:00

BeatsbydreUK

8,789,545

2019-05-24 00:00:00

AppStore

14,554,022

2019-05-24 00:00:00

beatsbydre

8,788,278

2019-05-24 00:00:00

FileMaker

21,347

2019-05-24 00:00:00

iTunes

29,678,235

2019-05-25 00:00:00

BeatsbydreUK

8,787,898

2019-05-29 00:00:00

AppStore

14,551,786

2019-05-29 00:00:00

beatsbydre

8,786,196

2019-05-29 00:00:00

FileMaker

21,347

2019-05-29 00:00:00

iTunes

29,669,746

2019-05-30 00:00:00

BeatsbydreUK

8,785,444

2019-06-01 00:00:00

appletv

29,667,417

2019-06-01 00:00:00

AppStore

14,550,619

2019-06-01 00:00:00

beatsbydre

8,785,419

2019-06-01 00:00:00

FileMaker

21,346

2019-06-02 00:00:00

BeatsbydreUK

8,784,241

2019-06-04 00:00:00

appletv

29,649,325

2019-06-04 00:00:00

AppStore

14,549,893

2019-06-04 00:00:00

beatsbydre

8,783,150

2019-06-04 00:00:00

FileMaker

21,353

So where did all the followers go? It appears as though Apple has done what it can to move the attention to its AppleTV account, which now has a strikingly similar follower count — and it only recently showed up on our radar:

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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