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HR and payroll startup Gusto doubles its valuation on impressive data trends

7 months ago by Jon Marino in Startups

They're doing it with Gusto, alright. 

San Francisco-based HR and payroll startup Gusto ($GUSTOHQ) has nearly doubled its valuation thanks to a nine-digit funding round that brought its total investment capital pool to more than a half-billion dollars. 

Now, the shoe-less startup is loading up on staff - as it has simultaneously doubled down on its valuation, which our first chart tracks.  We can track how much a private company increases headcount, throught the number of people who identify as current staff on LinkedIn ($NASDAQ:MSFT). And for Gusto LinkedIn headcount rose this year about 36%, to around 1,100. 

Job postings have also been on the rise at Gusto. The company added about 34% more new postings so far this year. In part thanks to buzz generated from a $3.8 billion valuation thanks to investors like T. Rowe Price and venture investor General Catalyst, perhaps, Gusto's Facebook Talking About Count - how often people are engaging with the brand on the social network - is on the rise lately. 

Or it could be more than 100,000 businesses with which Forbes says the company is working talking it up too - but as digital disruptors continue to invade the HR and management space, it is likely people outside Facebook are talking about the startup, too. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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