Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Join the investment community and start your week with market insights seen through the lens of alternative web data.

How Hasbro bought Peppa Pig and somehow got Death Row Records

2 months ago by Jared Russo in M&A

To quote famous American philosopher Snoop Dogg, Hasbro Inc. (NASDAQ: HAS) has its mind on its money and its money on its mind.

Its $4 billion purchase of UK company Entertainment One last week was meant to generate headlines around the acquisition of IP like Peppa Pig and PJ Masks. But the children's toy brand got more than it bargained for, when eagle-eyed reporters noticed that Hasbro is now the owner of infamous rap label Death Row Records. Not quite family friendly music, but maybe there are opportunities to do some sick crossovers with Mister Monopoly, Mr. Potatohead, Tupac, and Dr. Dre.

Once you get over the initial oddity of the inclusion of Death Row, the real reason why Hasbro wanted Entertainment One is its portfolio of characters (kids love Peppa Pig). And, already, Hasbro has been on a growth trajectory, as we can tell first looking at its LinkedIn ($NASDAQ:MSFT) Employee Headcount. 

This expansion should help out Hasbro, who is looking to get into more TV production and licensing of merchandise. “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in an interview.

From the look of the recent spike in job listings, Goldner has his eye set on adding talent to handle that portfolio and creation.

Death Row went bankrupt back in 2006, and there's no real significance to owning it outside of the fact that who they wanted to buy just happened to have it. That's about it for that part of the tale, until Hasbro sells it to somebody else, down the line. Hard to see them actually using the songs in board games or toys. It does help with attracting social media buzz, though, so that's a nice bonus to acquiring such all-time classic albums as The Chronic and All Eyez on Me.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Jared Russo

Jared is an editor for Thinknum, and has been writing for more than a decade. He previously worked at AOL, Vice, Google, Dotdash, and Sirius XM.

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.