Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Get Ahead of Global Volatility with Alternative Data
Join us live on April 7th
Get Ahead of Global Volatility with Alternative Data - Join us live on April 7th
Reserve seat Dismiss

AmazonBasics products are now best-sellers in 22 of Amazon's 51 categories

9 months ago by Joshua Fruhlinger in Tech

With terabytes of sales and consumer interest data in its back pocket, Amazon ($NASDAQ:AMZN) launched AmazonBasics in 2009. It has since become the best-selling private label brand on Amazon.

There are now more than 2,000 AmazonBasics products sold at the e-commerce giant, from batteries to puppy pee pads. AmazonBasics accounts for a relatively small slice of Amazon's overall sales — $7.5 billion of $232.9 billion in 2018 according to analysts — but that number is growing, and the AmazonBasics brand has become a valuable trademark on its own.

Amazon publishes — and we track — a daily top-100 sales rank chart for 51 categories. Since 2016, 423 AmazonBasics products have charted in the top 100 across 22 of its categories. The most popular AmazonBasics product are AA batteries followed by microfiber cleaning cloths.

Where AmazonBasics really shines is in the Office Products and Cell Phones & Accessories categories. Among office products, AmazonBasics items have charted in the top-100 4,7100 times since April 2016. In that same time period, Cell Phones & Accessories products have charted 4,030 times.

While Amazon's private label is clearly helping to maximize profits, they are rarely #1 sellers. In fact, on average, AmazonBasics products tend to rank somewhere in the middle of the top-100, especially as of late. The only products to average in the top-10 of their respective categories for any significant time period include AA batteries, microfiber cloths, and AAA batteries. 

We compiled the 20 best-selling AmazonBasics products by looking not just at each product's average category sales rank, but also how many days it ranked in the top-100 as a way to gain a better understanding not just of which products sell well, but which ones sell well over time.


Category Rank (Average)

Days in top 100

AmazonBasics AA Performance Alkaline Batteries (48 Count) - Packaging May Vary



AmazonBasics Microfiber Cleaning Cloth - 24-Pack



AmazonBasics AAA Performance Alkaline Batteries (36 Count)



AmazonBasics High-Density Round Foam Roller, Black and Speckled Colors



AmazonBasics Hanging File Folders - Letter Size, Green, 25-Pack



AmazonBasics High-Density Round Foam Roller



AmazonBasics Thick Microfiber Cleaning Cloths - 3 Pack



AmazonBasics XLR Male to Female Microphone Cable - 6 Feet



AmazonBasics 9 Volt Everyday Alkaline Batteries (8-Pack)



AmazonBasics Pet Training and Puppy Pads



AmazonBasics USB 2.0 Extension Cable - A-Male to A-Female - 9.8 Feet (3 Meters)



AmazonBasics USB 2.0 Cable - A-Male to B-Male - 16 Feet (4.8 Meters)



AmazonBasics AAA Performance Alkaline Batteries (20-Pack) - Packaging May Vary



AmazonBasics Hanging File Folders - Letter Size (25 Pack) - Assorted Colors



AmazonBasics Thermal Laminator



AmazonBasics XLR Male to Female Microphone Cable - 10 Feet



AmazonBasics D Cell Everyday Alkaline Batteries (12-Pack)



AmazonBasics AA Performance Alkaline Batteries (20-Pack) - Packaging May Vary



AmazonBasics C Cell Everyday Alkaline Batteries (12-Pack)



Private label brands are huge money makers not just for Amazon, but also for Walmart, Target, Costco, and other big-box retailers. They're such marketplace disruptors that presidential candidate Elizabeth Warren wants to bar tech giants from participating in their own marketplaces as part of her plan to break up big tech.

If she gets her way, Amazon would likely be forced to shutter — or spin off — AmazonBasics.

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.