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Guac lovers rejoice! Chipotle didn't raise prices through the Mexico tariff threat

2 months ago by James Mattone in Trends

Guac is just as extra as it was since the New Year, even when Chipotle ($NYSE:CMG) warned investors, franchisees, and customers about the potential impact of Mexico tariffs.

Now without the looming threat of pricier avocados, we're able to look back at the Burrito Index — the Thinknum Media tradition for looking at inflation of our beloved burrito bowls and guac — and see that Chipotle held steady on price since it raised them in December.

In fact, since our last Burrito Index story, Chipotle remained firm (but not stale) on the pricing of its menu items, according to data from its online ordering platform.

Across multiple burritos and burrito bowls, there was little to no change in pricing. From Carnitas to Chicken, and even Veggie Bowls too, Chipotle prices are level even amid an uncertain national economy.

However, could the company be due for price increases? We already saw price increases in December 2018, as the company wanted to account for overall inflation and minimum wage increases, but what will happen?

Avocado prices usually rise in the summer due to a higher chance of excessive heat in places where the plant grows, but there are several states with planned minimum wage increases for when the calendar turns over to 2020.

We'll look into how much Chipotle, as well as other retailers that employ thousands of minimum wage employees, are exposed to such states as we get closer to the increase deadline.

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James Mattone

James is the Associate Editor at Thinknum Media, mainly covering video games, food, and tech news, but not afraid to head into Sephora or beauty brands if need be...

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