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Exclusive: GrubHub will launch "GrubHub Ultimate", a point-of-sale ordering kiosk for restaurants

1 month ago by Joshua Fruhlinger in

New job listings discovered at GrubHub's ($NYSE:GRUB) careers site reveal that the company is quietly launching "GrubHub Ultimate", a point-of-sale ordering and operations platform based on technology the company acquired in 2018.

A position titled "Account Manager, Ultimate" has now been posted three times to GrubHub's careers site, first on July 17, 2019, and then again on August 14 in New York City and then most recently on September 24 for Chicago.

We reached out to GrubHub, who confirmed the new product, explaining that "Ultimate came to Grubhub through [its] acquisition of Tapingo last year, and it's already in use at select locations." It will be led by Daniel Almog, a senior vice president at Grubhub and co-founder of Tapingo on which the new platform's technology is based.



Posted Date

Account Manger, Ultimate



Account Manger, Ultimate



Account Manger, Ultimate



The job listings suggest that Ultimate will be a point-of-sale product for ordering and operations, described in the job listing as "a new business for GrubHub that provides a fully-integrated ordering and operating system for restaurant dining, including GrubHub kiosks that are revolutionizing our industry."

The job listings are part of the "Tapingo" group at GrubHub, named after a campus food ordering platform that GrubHub acquired under the same name in September 2018. Hiring for the group appears to have kicked off in July for a select group of positions. As of last week, there were just 2 open positions for the group (out of a total of 140 openings for the company).

So far, a total of 5 positions have been opened for the group, including the forementioned Account Manager, a Customer Experience Lead, a Customer Support Associate, a Technical Support Associate, and a Content Associate.

GrubHub has been under fire lately for the steep commissions it charges restaurants, which can top 30% for businesses already struggling to cover overhead. 

If the company bends to pressure, it stands to lose a significant revenue source via commissions. As part of future planning and scale, it appears the company is in search of new revenue sources, including closing the point-of-sale gap between storefront and customer. Ultimate could provide new forms of revenue beyond simple commissions, including SAAS scubsciptions, support, and product rentals, similar to what companies like Square and Stripe already do.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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