Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Get Ahead of Global Volatility with Alternative Data
Join us live on April 7th
Get Ahead of Global Volatility with Alternative Data - Join us live on April 7th
Reserve seat Dismiss

Global "Were Here" count plummets as everyone stays indoors

1 week ago by Jared Russo in People

Our Facebook 'Were Here' count is a loose of how many people were at a given location at a certain point in time.

If there's a check-in, or someone goes to multiple places in a mall and talks about it on Facebook ($NASDAQ:FB), those all count. It can be a great way to see if foot traffic at retail stores or restaurants has gone up or down, even if the exact numbers are inflated.

So when we took every company that has 'Were Here' data on Facebook, and combined those numbers into one data point, we found that the global Covid-19 pandemic has made people stay indoors. Basically, most of them. 

63% fewer hits on Facebook is what we recorded, from January 6th to March 23rd. Fears over the outbreak and social distancing guidelines have driven most of the foot traffic away from places that once saw millions come in on a daily basis. Not so much anymore, and we expect this number to keep dropping, rightfully so, as we all try and flatten that curve to stop more infections and deaths.

Businesses everywhere will take a hit in the short term, but it's worth it, in the long run, to allow communities to reduce their exposure to the pandemic.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Jared Russo

Jared is an editor for Thinknum, and has been writing for more than a decade. He previously worked at AOL, Vice, Google, Dotdash, and Sirius XM.

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.