Disney's 'Frozen' is still a merchandising juggernaut

8 months ago by Jeremy Bloom in News

What's up with Frozen? It's been five years since the film's theatrical release warmed the hearts of little girls everywhere (and just about everyone else), and when it comes to continued sales and spin-offs, there's no sign of a spring thaw.

The franchise is all over Disney's theme parks, there's a Frozen on Ice (of course), and the Broadway musical adaptation opened this past weekend. 

Just look at these crazy numbers for the soundrack, or rather, soundtracks. The main album, which features both the songs and the film's stormy score, hasn't dropped off the charts yet, and was among the top sellers throughtout last year's holiday gift-binge season. A secondary CD, "Frozen: The Songs", without the instrumental score, has also been a regular seller:

And as for the DVD of the film, there have been a couple of interruptions in the ice age - when it dropped out of the top 100 - but mostly it's just flowed along at a  steady if glacial pace:

A few quick data points:

  • It's the highest-grossing animated film of all time, currently with $1.29 billion global box office receipts.
  • First day of DVD/Blu-Ray sales logged 3.2 million units, making it Amazon's best-selling children's disc of all time.
  • Digital download release set the record for fastest-selling digital release of all time.
  • The DVD topped the home sales charts for 6 of the first 7 weeks after it was released.
  • Disney has sold more than $500 million worth of Anna and Elsa dolls.
  • Not only has the film spiked CD, DVD and toy sales, but it bumped up tourism to Norway.

And again, if you can't wait for Frozen 2 (currently scheduled for release on November 27, 2019), check out the Broadway musical, which opened this past weekend.

Jeremy Bloom

When Jeremy Bloom isn't writing about energy, the environment, or the amazing strangeness of modern life, you can find him drinking really good single malt whisky...

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