The Coronavirus outbreak has given us a lot to worry about this spring, and food tracking seems to be pretty far down on most people’s lists. Just a few months ago, users flocked to fitness and nutrition apps to jumpstart their new year’s resolutions. But those goals are being reevaluated in the face of a global crisis.
Since late March, Fitbit ($NYSE:FIT) lost 51% of its Apple app store ratings. The ratings count for the Under Armour-owned calorie-counting app MyFitnessPal ($NYSE:UA) fell 34%, while Weight Watchers’ ($NASDAQ:WW) ratings dropped 10%.
Meanwhile, Facebook mentions for the psychology-driven “anti-diet” weight loss app Noom ($NOOM) are up 244% from last month.
It’s possible people are trying to take a more holistic approach to wellness in the midst of the Coronavirus pandemic, and these companies might need to rethink their strategies.
About the Data:
Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.