Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Join the investment community and start your week with market insights seen through the lens of alternative web data.

Employer reviews for Thomas Cook spike in bizarre flood of post-collapse love

1 month ago by Joshua Fruhlinger in
Thomas Cook Airlines RIP

For months, workplace ratings for Thomas Cook ($LON:TCG) had been on the decline at review site Indeed. The doomed travel company's cumulative overall average moved from a high of 3.914 in March 2019 to just 3.88 by September 15 as the company began to show internal signs of trouble.

Right around then, the company was known as "the most shorted company on the London Stock Exchange" as hopes of bridge funding would save the company from oblivion. But the deal fell through, funding slipped through its grasp, and on September 23, Thomas Cook aircraft were impounded upon arrival. The company's collapse has left 22,000 people without jobs.

It's likely that most of those 22,000 people are pretty upset about losing their livelihoods. But some of them are taking to Indeed to show their departing love for the company, dropping 5-out-of-5 ratings and, in a curious post-death sign of life for the company as a workplace, driving its scores up.

Even the company's senior management — the same people who handed thousands of people their walking papers — saw a last-minute spike in ratings.

The most severe jump, perhaps in a post-mortem sendoff of the paychecks reviewers will no longer receive, was for Compensation & Benefits, which was driven to a year-to-date high virtually overnight.

Irony wasn't lost on reviewers, however, as the company's "Career Opportunities" was the only metric to not see a last-minute spike. The reason for this is pretty self explanatory.

But the outpouring of love for Thomas Cook from its former employees is a curious example of "you don't know what you have until you've lost it" as quanitified in cumulative review scores. 

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.