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Emily Weiss turned Glossier into a unicorn - here is the makeup startup's data

2 months ago by Jon Marino in Emerging Talent, Startups

Emily Weiss decided to get off the corporate fashion track and launch her own startup - and created a billion-dollar company in the process. 

The makeup startup's most recent round valued it at more than $1 billion, and brought in boldface name investors like Tiger Global and Spark Capital, and brought in $100 million, according to the Wall Street Journal. Among other accolades on Weiss' makeup startup's rocketship trajectory to unicorn status is its ranking on the LinkedIn ($NASDAQ:MSFT) Top 50 Startups list. 

Glossier is staffing up in a big way - it's added 16% to its headcount, crossing the 500 plateau, pretty recently according to LinkedIn ($NASDAQ:MSFT) Employee Headcount, our first chart. 

Our second chart tracks its recent buzz on social media - the Facebook ($NASDAQ:FB) Talking About Count, or how many people are discussing the brand on the social network. It's up - and it's been the opposite of MAC Cosmetics' trend, as of late. 

There's no glossing over Glossier's gonzo growth, either. It's Twitter ($NYSE:TWTR) Follower Count has more than doubled over the last two years, to more than 90,000, although that is just a fraction of the engagement earned by Revlon (not pictured), which has more than 450,000 followers on the social network.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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