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Frozen's Elsa tops the 19 best-selling Halloween costumes at Walmart

3 weeks ago by Joshua Fruhlinger in Retail

Halloween is once again upon us, and for those who don't have the time or talent to DIY their way into a costume, big-box stores provide an easy, affordable option. At Walmart ($NYSE:WMT), America's largest retailer, the most-popular Halloween costume — by far — was Elsa, of the Disney movie Frozen.

In the month of October, the $12.18 costume was ranked #2 for the top-100 items in WalMart's Party & Occasions category.

The second-best selling costume was the "Avengers Captain America Muscle Chest Child Halloween Costume" at a pricier $26.39 price point.

October Rank

Name

Price

2.00

Frozen Elsa Classic Toddler Dress Up / Role Play Costume with Locket

$12.18

16.95

Avengers Captain America Muscle Chest Child Halloween Costume

$26.39

17.67

Frozen Traveling Anna Toddler Classic Costume

$15.00

24.44

Disney Frozen Traveling Anna Classic Toddler Costume

$15.00

34.00

Harry Potter Gryffindor Economy Tie Halloween Costume Accessory

$6.99

41.03

Rubies Lion Infant Halloween Costume

$15.97

44.83

Ninja Double Sword Set Child Halloween Costume Accessory

$9.50

46.83

Doc McStuffins Tutu Classic Toddler Halloween Costume

$15.00

53.79

Red Power Ranger Dino Charge Classic Muscle Child Halloween Costume

$37.99

54.00

Pink Minnie Classic Infant Halloween Costume

$15.00

59.70

Teenage Mutant Ninja Turtles Leonardo Men's Adult Halloween Costume

$36.00

61.70

Rubies Costume Co Spiderman Muscle Chest Toddler Halloween Costume

$7.50

72.00

Rubie's Star Wars Yoda Toddler Costume

$15.00

82.00

Halo Master Chief Classic Muscle Child Halloween Costume

$24.87

88.00

Girl's Lippy Lips Classic Halloween Costume - Shopkins

$18.04

91.20

Frozen Womens' Traveling Anna Deluxe Adult Costume

$29.97

96.50

Harry Potter Gryffindor Robe Adult Halloween Costume

$22.87

98.00

Pj masks gekko deluxe child halloween costume Small (2t)

$31.20

99.00

Wonder Woman Toddler Halloween Costume

$28.99

It wasn't all toddler costumes that charted in the pre-Halloween shopping spree. The Teenage Mutant Ninja Turtles Leonardo Men's Adult costume, at a radical $36.00, made it to the top-100 followed by a Frozen costume for women, this one a Traveling Anna getup for $29.97.

Of the top-19 costumes this year, Frozen represented 4 spots, outpacing Harry Potter, which ranked only twice with two different Gryffindor costumes.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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