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Frozen's Elsa tops the 19 best-selling Halloween costumes at Walmart

2 months ago by Joshua Fruhlinger in Retail

Halloween is once again upon us, and for those who don't have the time or talent to DIY their way into a costume, big-box stores provide an easy, affordable option. At Walmart ($NYSE:WMT), America's largest retailer, the most-popular Halloween costume — by far — was Elsa, of the Disney movie Frozen.

In the month of October, the $12.18 costume was ranked #2 for the top-100 items in WalMart's Party & Occasions category.

The second-best selling costume was the "Avengers Captain America Muscle Chest Child Halloween Costume" at a pricier $26.39 price point.

October Rank




Frozen Elsa Classic Toddler Dress Up / Role Play Costume with Locket



Avengers Captain America Muscle Chest Child Halloween Costume



Frozen Traveling Anna Toddler Classic Costume



Disney Frozen Traveling Anna Classic Toddler Costume



Harry Potter Gryffindor Economy Tie Halloween Costume Accessory



Rubies Lion Infant Halloween Costume



Ninja Double Sword Set Child Halloween Costume Accessory



Doc McStuffins Tutu Classic Toddler Halloween Costume



Red Power Ranger Dino Charge Classic Muscle Child Halloween Costume



Pink Minnie Classic Infant Halloween Costume



Teenage Mutant Ninja Turtles Leonardo Men's Adult Halloween Costume



Rubies Costume Co Spiderman Muscle Chest Toddler Halloween Costume



Rubie's Star Wars Yoda Toddler Costume



Halo Master Chief Classic Muscle Child Halloween Costume



Girl's Lippy Lips Classic Halloween Costume - Shopkins



Frozen Womens' Traveling Anna Deluxe Adult Costume



Harry Potter Gryffindor Robe Adult Halloween Costume



Pj masks gekko deluxe child halloween costume Small (2t)



Wonder Woman Toddler Halloween Costume


It wasn't all toddler costumes that charted in the pre-Halloween shopping spree. The Teenage Mutant Ninja Turtles Leonardo Men's Adult costume, at a radical $36.00, made it to the top-100 followed by a Frozen costume for women, this one a Traveling Anna getup for $29.97.

Of the top-19 costumes this year, Frozen represented 4 spots, outpacing Harry Potter, which ranked only twice with two different Gryffindor costumes.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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